Love to Ride

Love to Ride is an innovative online platform and app that encourages more people to cycle. The platform utilizes behaviour change principles to provide practical encouragement and support to both seasoned cyclists and those new to the activity.

The program attracts diverse participants, from non-cyclists to regular cyclists. By understanding each individual's barriers and motivations, Love to Ride offers tailored information and support to help overcome challenges and reinforce the habit of cycling.

Participants can log their rides, set goals, and track their progress, making the experience interactive and fun. Additionally, Love to Ride partners with local businesses and stakeholders to organize events such as Workplace Cycle Challenges and community-wide Cycle Challenges.

The impact of the program is profound. On average, 40% of non-cyclists start cycling weekly, and 32% of non-commuting cyclists begin cycling to work each week. To date, the program has engaged over half a million participants, logged millions of miles, and partnered with thousands of companies across 12 countries.

1. Enjoy a ride
2. Log in or connect your favourite cycling app (Strava or Map My Ride)
3. Earn points, climb the leaderboards and win prizes

Register now